Marketing Ideas For Small Businesses

How do you get the word out about your business? Whether it’s services or product, you’ve got to drive customers your way. Marketing plays a very important part in driving clientele to check out what you have to offer. Traditional ideas include advertising flyers, billboards, and radio and TV ads, however traditional ideas might not be achievable when your business simply can’t afford it. Let’s take a look at some less traditional marketing tips that can be just as effective as traditional ideas.

First, show that you’re committed to service. Set a realistic deadline, but factor in an extra day. Strive to deliver your product the day before you promised it. Clients are usually happy to get their product ahead of time and will use you again.

If you can, offer a gift basket with either your product or a coupon for a service. Have clients drop their business card in a bowl or take names online at your website. Have a drawing once a month. Also, if you can, work in gift baskets on lesser known themes such as St. Patrick’s Day or National Secretary Week.

Establish a catalog, one hard copy and one online, highlighting your product or services. Get your friends and family to pass it along. Word of mouth is inexpensive and nothing means more to a potential client than a glowing recommendation from someone they know.

Make yourself available after hours. By revamping your work schedule to take calls at night, you could double your income. Nine-to-five workers come home and are looking to take care of their errands or personal business in the evening hours. By being available at later times, you open yourself up to a range of clients you might not have had before.

Have your business accept credit cards. Offering payment options attracts clients and the payments are prompt.

Instead of taking a potential client out to lunch, try breakfast. It’s usually less expensive and most clients appreciate the invitation to have a meeting with you.

Remember a smile and a positive reminder go far. Take a coffee drive through – most baristas service you with a smile and leave you with a friendly, “See you tomorrow.” Good service is marketing in itself.

Keep in mind quick service leads to happy customers and increased profits, but don’t skimp on your product or service. You might want to tailor marketing for slower days. For example, if you’re a car wash business and Wednesdays is usually a slow day, offer fast service.

Remember most customers usually take their small children with them. If you’re a quick car oil lube business for example, you might want to set up a place for children with a TV, table, toys, or coloring books. This helps to keep the kids entertained while their parents can take care of business.

Do a little extra. If you’re a cookie business, set out a dish of cookies for customers to nibble on. If you provide a service, offer a tip the customer might find useful. Word of mouth marketing ideas can be as effective driving traffic to your establishment as traditional marketing and less expensive. Not only that, it leaves your customer feeling like they’ve been personally taken care of and that leads to repeat business.

Best Boxes For Packaging Your Cookies

There is something about every cookie that makes it mouth-watering. It is not just about the product itself, but the packaging style that makes them unique. People that have bakery businesses know what it means to have good packaging for their products, and that is why when they choose the best when it comes to packaging their cookies. Customized bakery boxes are used widely in the bakery industry. They are preferred, due to the attractive and unique quality they offer to cookies. A lot of people love eating cookies, there is no doubt about that. With a lot of competition in the market today, getting your products easily noticed and popular can be very tasking.

For you to move your cookie products to the heart of consumers; you would require some level of creativity and innovation. This is true because, all other products that are in the same line of business with you are doing the same thing. Think of something you know consumers will appreciate. Is it the style of the customized cookie boxes or the color? Questions like this will bring you closer to how you can get the best for your brands. Also, look at what others are doing; check their designs, color and their trend of packaging. All these are important if you must compete favorably with other brands in the market.

You can customize your cookie boxes to have some partitions inside. This act as extra protection for your cookies. When consumers see how organized your products are, they will definitely come for it again. What makes food items like this special is their freshness. When you eat them in their fresh state, you would appreciate them the more. Cookies should be stored in boxes that can allow it to stay fresh for a longer time. Customized cookie boxes are made special to protect cookies from getting tampered by moisture.

Cookies can also be presented to loved ones on special celebrations. That is what most people do. They obtain neatly customized cookie boxes, put cookies in them and send to people who are valuable in their lives. No one can resist the beauty and attractiveness of these boxes. You can also present these gifts for special celebrations like birthdays, Christmas or others. The idea is just to make someone happy and at the same time, enjoy their cookies. The design, color as well as style all compliment the product. When you present cookies in these boxes as gift to someone, you also express your affection to that special person.

So whether you run a small or big cookie business; if you want your brand to grow, you should start looking for new innovations to your packaging. The good news is that you do not have to be the one to do the designing yourself. There are experts, who are prepared to help you achieve your desire. Get customized cookie boxes today and increase the acceptability of your products.

Succeeding In Family Business: Tips To Remember

It may be hard to work and live with the same people. Your family members are usually the closest people to you in life. When you work with them, it often becomes hard to determine where to draw the lines. It is sometimes difficult to separate work from personal life and even more difficult when your personal life is involved with your work.

The most important thing to do would be to set boundaries. Keep work talk at work and home life at home. If you mix the two, it can often create animosity both in the home and in the office. If you’re going to have to discuss business matters, at least save it for an appropriate time. A time should be set aside for specifically discussing business matters, (and not during dinner). Having meetings to discuss business issues is very important, but the setting does matter.

If your children will be joining a business that you have developed previously, it is important that they have experience working outside the family business first. This way, they will know what to expect from a professional (and non-related) work atmosphere. It’s also important not to hire children, or any other family members for that matter, out of sympathy. Although you may be “doing them a favor,” you still want to be sure they have the skill and experience to fulfill their role in the business. It would be even worse if you had to fire a family member due to lack of skill, wouldn’t it?

Make sure that responsibilities and duties are clearly assigned to each employee in order to avoid overlap. Each person should have certain tasks they are responsible for so that, at the end of the day, no one can play the blame game. Clearly identify leaders as well as particular strengths and weaknesses of all employees. While various family members may be qualified for similar tasks, divvying up the duties should help to avoid conflicts. Big decisions should, of course, be made together. However, a debate over each little move made will begin to break apart the family.

Family businesses can be extremely successful if you operate them correctly. For example, Matt Siegal helped his father, Sanford, to expand his cookie business (Dr. Siegal’s Cookie Diet) into a retail operation. “I’m an eternal optimist; I think every new idea will work out great,” says Matt. “Dad’s more of a pessimist, or a realist, as he calls himself.”

When Matt saw great potential for his father’s small business to grow significantly by adding a retail division, he became immediately enthusiastic about the idea. “‘Of course, Dad had to weigh the options carefully and consider any possible pitfalls,’ says Matt, knowing his father would take the more cautious approach. In the end, after some due diligence, the elder Siegal agreed. Matt sold his software company, joined his parents in the cookie business, and the company took off.” The cookies are now being sold at Walgreen’s and GNC as well as through their website.

Family businesses can be a great idea and generate great profit. As long as everyone feels that they are contributing and being treated equally and with respect, things should run smoothly. A successful family business creates a happy family!