Everyone Should Have A Small Business!

A small business is very important in today’s economy. Back in the 1960’s it took only one stream of income to survive. Today, if you are not working two are more jobs, your broke. The cost of living has sky rocketed and most of the world can not keep up.

This brings us to a common solution. Start you own personal service business A/K/A A Small Business.

Most people start a small business by default. Take Jakie for example. She is a mother of 3 kids who is a stay at home mom. She loves to bake cookies. One day she opened her window and there was a fair passing by her house. Someone looked in and asked her how much was for one of those cookies. Now Jakie did not have any intention to sell those cookies. She gave the kid it for free. The the kid went out and shared the cookie with someone else. The came back with five other kids who wanted to try the cookies. This gave Jakie an idea. I can Package these and sell them for $0.99 each. That lead her to start a cookie business from her home. Today she has a book, a infomercial and a website that makes her residual income.

Could you see yourself following in Jakies footsteps sometime in the future?

The time to start a personal service coorporation is now. Take the time to figure out what you like to do. Create a short term action plan and then take action today. Do not wait for a second, because we all have the same amount of hours to live each day. It’s what we do with those hours that matter.

Most people decide to sell there information and get paid for it. Others write a book and get residuals from it. The choice is yours. The most important thing is that you get started today and make the best of your new business. After operating your busines for six months, you might want to consider expanding. Get someone you can train to do what you do and double your efforts. Duplication will help you set your business on auto-pilot. Good Luck.

Small Business Ideas – Avoid This Pitfall When Starting Your Own Cookie Business

Unfortunately, there are many small businesses that will fail miserably each year. If you own your own business or are looking to start your own small business, then this is probably the top thought on your mind. Nobody wants to fail. Nobody ever wants to admit defeat.

Especially when you know that you have a great product that you are trying to sell. In the cookie business especially, it almost seems random why one cookie company should succeed and another one should fail. So what is the largest step you can take to avoid seeing your company sink like a stone?

Don’t offer too many varieties in the beginning.

You may be thinking that the more choices a person has in cookies, the better. However, that can actually spell trouble for a fledgling business. Let’s say for example that you start your business off with 30 different kinds of cookies. While they all take the same basic ingredients, the additives, which can become very expensive, are all varied in each cookie. In essence, you spend a lot of your money on these extras, and you aren’t even sure that your customers will like them. You may offer 30 varieties, and only 15 sell out. You are left with a lot of stale cookies and wasted money.

So offer no more than 5 varieties at first, and then offer a new cookie every once in a while to add to your menu. That way, you can put tester cookies out to ensure it is something your customers would want to buy. If you follow this simple guideline, then keeping your business afloat should be no problem at all.

Marketing Ideas For Small Businesses

How do you get the word out about your business? Whether it’s services or product, you’ve got to drive customers your way. Marketing plays a very important part in driving clientele to check out what you have to offer. Traditional ideas include advertising flyers, billboards, and radio and TV ads, however traditional ideas might not be achievable when your business simply can’t afford it. Let’s take a look at some less traditional marketing tips that can be just as effective as traditional ideas.

First, show that you’re committed to service. Set a realistic deadline, but factor in an extra day. Strive to deliver your product the day before you promised it. Clients are usually happy to get their product ahead of time and will use you again.

If you can, offer a gift basket with either your product or a coupon for a service. Have clients drop their business card in a bowl or take names online at your website. Have a drawing once a month. Also, if you can, work in gift baskets on lesser known themes such as St. Patrick’s Day or National Secretary Week.

Establish a catalog, one hard copy and one online, highlighting your product or services. Get your friends and family to pass it along. Word of mouth is inexpensive and nothing means more to a potential client than a glowing recommendation from someone they know.

Make yourself available after hours. By revamping your work schedule to take calls at night, you could double your income. Nine-to-five workers come home and are looking to take care of their errands or personal business in the evening hours. By being available at later times, you open yourself up to a range of clients you might not have had before.

Have your business accept credit cards. Offering payment options attracts clients and the payments are prompt.

Instead of taking a potential client out to lunch, try breakfast. It’s usually less expensive and most clients appreciate the invitation to have a meeting with you.

Remember a smile and a positive reminder go far. Take a coffee drive through – most baristas service you with a smile and leave you with a friendly, “See you tomorrow.” Good service is marketing in itself.

Keep in mind quick service leads to happy customers and increased profits, but don’t skimp on your product or service. You might want to tailor marketing for slower days. For example, if you’re a car wash business and Wednesdays is usually a slow day, offer fast service.

Remember most customers usually take their small children with them. If you’re a quick car oil lube business for example, you might want to set up a place for children with a TV, table, toys, or coloring books. This helps to keep the kids entertained while their parents can take care of business.

Do a little extra. If you’re a cookie business, set out a dish of cookies for customers to nibble on. If you provide a service, offer a tip the customer might find useful. Word of mouth marketing ideas can be as effective driving traffic to your establishment as traditional marketing and less expensive. Not only that, it leaves your customer feeling like they’ve been personally taken care of and that leads to repeat business.